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Carving Out My Niche

Finding my nicheWhen I first started this blog, I had just graduated from university and my career path was like a blank canvas waiting to be coloured with experience. My mind, heart and notebook lay open, ready for whatever adventure would be sent my way.

Recently, my blog underwent a redesign. During this process, I came across old posts written three years ago, and I had an opportunity to reflect. It made me think about where I was then, and how it got me to where I am now.

In November of 2010, I wrote a post on finding my niche. At the time, I was concerned I had yet to develop a particular level of ‘expertise’. I was searching for something I could narrow in on to really launch my writing success story. I compared my freelance career to a dandelion in the wind; “every seed of inspiration discover[ing] a new piece of ground to land and grow upon.”

Now, I can finally say I found what I was looking for. The funny thing is, my niche was there all along.

The answer is in the words – the way they are formed, the way they grab attention, the way they get pages to turn, the way they get clicks and web traffic. My niche is writing. The best part is, the world of writing is not limited to one field or one profession. It’s all around us. It’s how we communicate, how we soul search, how we teach and learn. And for me, it’s how I live my life.

I’m following the words wherever in the world they will take me.

In my current position as Senior Content Manager for a social media marketing company, I have the unique opportunity to blog for small and medium businesses from a wide-range of industries, including architectural services, recruiting, health and wellness, transportation services, and the list goes on. It is so exciting to learn about these verticals as I research and write for our clients. That’s the wonderful thing about the writing life – it opens doors to a whole new world you would never have access to otherwise. I’m just trying to take it all in, write it down, and share it for the world to see.


Charlotte is a writer, blogger and amateur photographer based out of Toronto with interests in positivity, creative muse, generational differences and the future of work. She has written for Zoomer Magazine, The Globe and Mail, The Huffington Post Canada and other Canadian publications. She currently blogs for a range of small and medium-sized businesses.

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