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Hi, I’m Charlotte Ottaway (but you can call me Carly). I’m a freelance writer, editor and brand consultant with interests in conscious entrepreneurship, creative muse, generational differences and the future of work.

I’m passionate about helping purpose-driven entrepreneurs share their stories. My work has been published in Maclean’s, Canadian Business, Zoomer, The Huffington Post, and The Globe and Mail, as well as a number of smaller Canadian publications.

In 2014 I quit my full-time job with a steady pay cheque to become a solopreneur. And I haven’t looked back since.

That’s The Short Story. Here’s The Long One:

I went to school for journalism and graduated with $25,000 in student debt. I started my own freelance writing business to bring in some income while searching for full-time work. I created my own blog, and started contributing to other online blogs and magazines.

My writing career truly took off when I started writing for Zoomer magazine. After my contract with Zoomer ended, I moved on to take a position as a full-time staff writer for a business-technology magazine.

Eventually my freelance writing led to an opportunity to take on a senior management position at a social media startup. Here, I worked closely with small business clients to manage their blogging and social media.

I was already well-versed in the social media realm, but I learned a lot about working with entrepreneurs. I felt inspired by the stories my clients shared, and I started seriously considering working for myself full-time. I wanted to return to my journalism roots. But this time, I wanted to do things differently.

In October, 2014, I helped to launch The Reply, an online magazine dedicated to breaking the status quo and sharing real stories for millennials. The site exploded with traffic, tallying 4,100 unique visitors in the first 24-hours alone.

I knew we were onto something good.

At the time, I was also freelancing for other clients and magazines and still holding up a full-time job. I had to make a move.

So, after a lot of preparation and many sleepless nights, I made the leap to self-employment.

Now, I am the owner of Web of Words, where we help small business owners create real human connections online through blogging, website copywriting, email campaigns and social media marketing. I also continue writing for a number of Canadian publications on the side.

I built this site as a hub for my freelance writing. You can see my portfolio of recent published by clicking the button below.

To the Portfolio!

If you want to learn more about my business, come on over to the blog at

Take me to

And don’t forget to connect on social media. You can find me on Twitter (@charlottaway), FacebookLinkedIn and Instagram.